In the UK for example, clearance must be given by the body Clearcast.Another example is Venezuela where clearance is governed by a body called CNAC.The announcement for Bulova watches, for which the company paid anywhere from .00 to .00 (reports vary), displayed a WNBT test pattern modified to look like a clock with the hands showing the time.

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After the advent of cheap video software and consumer cameras, numerous individuals have offered video production services on the internet.

Video production companies that do not regularly place TV advertisements on the air often have their productions rejected by networks for technical or content issues, due to their inexperience with creating broadcast-ready content.

An advertisement film (variously called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service.

Advertisers and marketeers may refer to television commercials as TVCs.

The second is the process of TV Advertising Delivery and usually incorporates the involvement of a Post-production House, a Media agency, Advertising Distribution Specialists and the end-goal, the broadcasters.

It is important to choose a television production company and advertising agency with pertinent expertise in these two areas, and it is preferable to choose an agency that both produces advertisements and places air time, because expertise in broadcast quality production and broadcast standards is vital to gaining the advertisement's acceptance by the networks.

Variations of this dialogue and direct references to it appeared as long as two decades after the advertising campaign expired. ", which grew so popular it was used in the 1984 presidential election by Walter Mondale.

Another popular catch-phrase is "I've fallen and I can't get up", which still appears occasionally, over two decades after its first use.

The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall Mc Luhan.

The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "daypart").

Television advertising involves two main tasks: creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer.