In 1953 it produced the Corvette, a two-seater sports car with a fiberglass body.In 1957 Chevy introduced its first fuel injected engine, During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe Impala series, became one of America's best selling lines of automobiles in history.Depending on the vehicle type, Chevrolet V8s are built in displacements from 4.3 to 9.4 litres with outputs ranging from 111 horsepower (83 k W) to 994 horsepower (741 k W) as installed at the factory.

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Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from Ford (with its blue oval logo) and Dodge (who has often used red for its imaging), its two primary domestic rivals.

Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company.

In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.

Chevrolet had a great influence on the American automobile market during the 1950s and 1960s.

By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors.

After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited.

The basic Chevrolet small-block V8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original.

Descendants of the basic small-block OHV V8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management, and sequential port fuel injection.

GM began developing more fuel efficient cars and trucks to compete with foreign automakers.

In late 2010 General Motors began production of the plug-in hybrid Chevrolet Volt, sold as the Opel/Vauxhall Ampera in Europe, which received multiple awards including the 2012 North American Car of the Year, European Car of the Year, and World Green Car of the Year.

In 1919, Chevrolet's factories were located at Flint, Michigan; branch assembly locations were located in Tarrytown, N. Mc Laughlin's were given GM Corporation stock for the proprietorship of their Company article Sept. In the 1918 model year, Chevrolet introduced the Series D, a V8-powered model in four-passenger roadster and five-passenger tourer models. Beginning also in 1919, GMC commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty trucks.