With half of all single people now using some of the best online dating sites to find love (or at least quick, no strings sex – hello, Tinder), long gone are the days when Internet dating was seen as embarrassing or cringe-worthy.

Now its about as normal (but way more fun) as Internet banking.

The love-gods at match also arrange singles events and provide online dating advice, so it’s easy to see what makes them one of our best online dating sites. It is well known and therefore attracts a wide demographic, allowing you to widen your dating pool or limit it with their advanced matching facility. Lovestruck helps you target potential partners according to location and it covers many of the major cities across the world.

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They’ve even patented The e Harmony Compatibility Matching System. They’ve taken 35 years of research to come up with a Relationship Questionnaire and pride themselves on matching users with people who are actually compatible with them. e Harmony takes the hard work out of trolling through 100s of photos and delivers compatible dates directly to your inbox.

This site provides quality over quantity and is great for those looking for a long term relationship.

Try now: Lovestruck from £16 per month How does it work? In fact, it’s fairly similar to our old friends Match, mentioned above.

You can start looking at potential dates for free, then when you like the look of someone and fancy striking up a conversation, you need to subscribe. The experts say: This site is owned by the dating giant MEETIC and gives you access to 20 million members across Europe and it also merged with in 2009.

Plenty of Fish works by asking users to take a special POF Relationship Chemistry Predictor test, which measures self-confidence, family-orientation, self-control, social dependency and easygoingness. The experts say: This is great if you want free access to a large database of single people.

You’re then matched to those most compatible to you. It has a compatibility matching system that includes areas such as self-confidence, openness and family.

This is sold as a serious online dating site for ‘discerning singles.’ A bit like e Harmony, PARSHIP uses a patented test, this time called The PARSHIP principle®, which analyses 32 personality traits and is based on an algorithm of 136 rules.

It sounds complicated, but that’s not for you to worry about. The experts say: One of the best online dating sites for those looking for long-term relationships with professional people, users complete a personality test to measure compatibility with potential dates using psychometric analysis.

It works on the premise your friend can sell you better than you can but they can also embarrass you too.